The Power of Experience

Never watch them make food in a fast food restaurant. You don’t want to see this. One particular place shoots sour cream out of a caulking gun. You know, the tool that construction guys use to caulk the bathtub or glue stone together with liquid nails. They may not be wearing gloves, they may wipe their hands on their dirty pants, or even worse they may drag their hand across their nose and take care of an “itch”. Those germs can end up in your food. Never watch. Never.

Fast Food companies fail to understand the power of experience. If how you make it doesn’t improve the product than please don’t show us. In “Willy Wonka Makes Your Brand Better” you’ll find out how important this is.