Why?

For a period of three years, I was writing for AllAccess.com. It started out as a column about digital technology, but it quickly turned into a column about leadership, brand building, and engaging audiences.

When I started writing, I often saw things through the lenses of my kids, at the time seven and nine years old. I was drawn to their perspectives and experiences. They had a unique way of looking at the world.

Emily and Max, now both in high school, never had a chance to read these stories. I’m hoping now they do and that this book will provide some inspiration.

At the very least, I want them to understand one very simple principle…making things better, achieving goals, getting things done, actually starts with them.

They are the Active Ingredient in their lives, just like you are in yours.